Cyber Security: Good, Better, Best

With some products you buy, the brand name really doesn’t matter. Socks, for example. Does anyone really care what brand of socks you wear? The answer is no – especially if you’re wearing jeans and no one can even see them. The same is true with pillow cases, in most cases, and pencils. You get the idea.

Cyber SecurityBut when you’re talking about cyber security—that’s a different story. You don’t want to experience first-hand the chaos that hackers can unleash if they’re given half a chance. If they can bring “the most technologically advanced system of government in the world” to its knees, like Russian hackers did to Estonia ten years ago, what chance does your online business have if hackers decide to target it? Only one: Trust Guard.

With such crazy cyber security threats floating around out there, might I suggest that you consider a trusted partner to do the dirty work of protecting your business while increasing your trustworthiness to online shoppers. Perhaps it would help to see an example of how Trust Guard’s Security Scanned outdoes the equivalent service of a competitor, Security Metrics.

Both of these services scan for vulnerabilities, but Trust Guard scans for more vulnerabilities and security holes and is more user-friendly than Security Metrics. Trust Guard also provides a proven security seal for your website—a small image that makes it clear to the online customer that your site has passed its security scan.

This in turn engenders trust among shoppers, which leads to more conversions. Because of the innovative methods of Trust Guard Security Scanned trust seals and scanning service, you get to enjoy an average of 15% more sales than you would without them.

Plus, Trust Guard has the best satisfaction guarantee in the industry: a 60-day double-your-money-back guarantee. How can you go wrong? So buy whatever socks or pencils float your boat. Just remember that the company that you choose to protect the your online assets needs to be not good, not better, but the best; it needs to be Trust Guard.


Three Tips to Keep Hackers Away from Your Website

hackersWith hackers making more and more money, and more hackers showing up every day because of it, it’s no wonder online business owners are finally starting to take internet security seriously.

Did you know that, on average, 20 WordPress websites and blogs are hacked every minute of every day? With hackers making more and more money, and more hackers showing up every day because of it, it’s no wonder online business owners are finally starting to take internet security seriously.

Here are a few tips to help keep your website safe from hackers:

Keep Software Updated

It may seem obvious, but ensuring you keep all software up to date is vital in keeping your site secure. This applies to both the server operating system and any software you may be running on your website such as a CMS or forum. When website security holes are found in software, hackers are quick to attempt to abuse them. If you are using a managed hosting solution then you don’t need to worry so much about applying security updates for the operating system as the hosting company should take care of this.

If you are using third-party software on your website such as a CMS or forum, you should ensure you are quick to apply any security patches. Most vendors have a mailing list or RSS feed detailing any website security issues. WordPress, Umbraco, and many other CMS programs notify you of available system updates when you log in.

Keep Error Messages Generic

Be careful with how much information you give away in your error messages. For example, if you have a login form on your website you should think about the language you use to communicate failure when attempting logins. You should use generic messages like “Incorrect username or password” as not to specify when a user got half of the query right. If an attacker tries a brute force attack to get a username and password and the error message gives away when one of the fields are correct then the attacker knows he has one of the fields and can concentrate on the other field.

Utilize Website Security Toolsb_143010289373

There are other tips, of course, like updating unique passwords, keeping your SSL active and being careful of file uploads, but once you think you have done all you can, then it’s time to test your website security. The most effective way of doing this is via the use of some website security tools, often referred malware and vulnerability scanning. Companies like Trust Guard can periodically monitor your website for potential issues and warn you if any are found. High-risk issues need to be fixed immediately to keep hackers from infiltrating your site which could cause you economic, legal, and reputational problems.

As a side benefit, their trust seals (small images that you can display on your front and check-out pages, show customers that website security is one of your top concerns. They will feel safer shopping on your site and consequently more of them will buy from you). Visit Trust Guard today!

Feel Safe & Secure with Trust Guard

Website security is one of the biggest priorities for online shoppers.

website securityWhen they visit a website, they hope that it is a legitimate site. They’ve heard the horror stories. They’ve maybe even starred in a few of them. Internet shoppers are concerned about mean, greedy predators that are looking for ways to steal their personal information and take their money.

Online business owners want their visitors to have enough peace of mind that they will feel comfortable when visiting their site – so much so that shoppers will want to purchase their products and tell all their friends and family members about how amazing the experience was for them. They want visitors to feel all warm and fuzzy when they see their logo.

That’s where Trust Guard, the leader in website security and verification, comes in. They provide the trust and confidence your customers need to become buying customers by providing images (trust seals) for you to display on your website. These images show people visiting the site that you are a real company that cares about their safety and security. 

Trust Guard is the best in the business at instilling trust and confidence in online shoppers. In fact, several comparison tests show that Trust Guard’s seals increase conversion rates on e-commerce sites by an average of fifteen percent. They’re so confident that they provide a double-your-money-back guarantee if you don’t increase your conversion rate using their Security Scanned trust seal. 

Repetitive Trust Guard security scanning is the most effective way to keep hackers out while simultaneously boosting sales. And did we mention it’s super easy? They scan for tens of thousands of vulnerabilities that hackers can exploit to steal from your website. Simply put, Trust Guard finds security holes on your website and server so e-commerce business owners can close them up before hackers can get security

Once your website is safe (after it has successfully passed the security scan), they provide e-commerce website owners with a trust seal. Owners (or their IT team) then place it above the fold and on their checkout pages and watch as their sales take off. The process to copy and paste the coding onto the website is fast. In just a few minutes online business owners can secure their website, build customer trust and loyalty, prevent hacking attacks, and boost their conversion rate.  This simple process and the fact that Trust Guard’s seals are guaranteed to help e-commerce business owners make more money are two reasons not to hold off any longer. Start growing your business today – with Trust Guard!

How to Keep your Website safe and secure for holiday shopping.

safe and secure‘Tis the season. Along with Christmas cheer comes increased online shopping and an ever pressing need for online security. Customers value their hard-earned money and it is important that the websites they visit and shop at keep their payment card information safe and secure. If they do not trust the website, they will go somewhere else.

Here are some tips to help make your website safe and secure for holiday shoppers.

Make sure that your website has deployed SSL (Secure Sockets Layer) from a trusted third-party source on each web page.

SSL certificates are not enough. It is also important to be PCI Compliant and have your website scanned regularly for vulnerabilities and security holes. Not only will this keep your website safe and secure. It will also save you from hefty fines and the serious consequences that come from a security breach.

Displaying Trust Seals or marks will let customers know that you make their security a priority and that you follow the PCI standards by completing a PCI scan. The trust marks inform your customers that your website is credible, safe and secure. It increases their confidence and builds a relationship of trust.

Online safety is very important, but so is physical safety. If you own a physical shop, it is important to have safety measures in place so that you business assets are protected. Also make sure that the physical hardware that allows you to run your website is safe and secure.

By taking the time and effort in having a secure website, your customers can shop with confidence, allowing you both to enjoy the holiday season.